It is difficult to predict exactly what will happen with Google Ads in 2023, as the field of online advertising is constantly evolving and subject to many factors that can affect its direction.

However, there are a few trends and developments that are likely to shape the future of Google Ads:

Continued growth of mobile advertising

The use of mobile devices for accessing the internet and engaging with online content is expected to continue to grow, leading to increased demand for mobile advertising.

Increased use of AI and automation

AI and automation technologies are expected to play an increasingly important role in the development and delivery of online advertising. This could include the use of machine learning algorithms to optimize ad targeting and bid management, as well as the use of chatbots and other AI-powered tools for customer interactions.

Increased focus on user experience

As the competition for online attention continues to increase, companies are likely to place greater emphasis on creating positive user experiences with their advertising. This could involve the use of more personalized and engaging ad formats, as well as efforts to reduce the amount of disruptive or unwanted advertising.

Changes in privacy and data regulations

There is likely to be ongoing debate and potential changes to privacy and data regulations that could affect the way in which Google Ads operates. This could include the introduction of new rules around data collection, storage, and use, as well as the enforcement of existing regulations.


The future of Google Ads is likely to be shaped by a combination of these and other factors. It is important for businesses and marketers to stay up to date on these trends and developments in order to effectively plan and execute their advertising strategies.