Training in Facebook advertising

Course content

• Goal with advertising on Facebook and Instagram

  • What can we use Facebook Ads for
  • Identify the purpose and goals of advertising campaigns.
    
    We start by talking purpose and goal. What do you want with your online presence? Is it about raising a specific issue, a product launch or strengthening the brand?

• Relevant Content Marketing

  Create content to nurture, maintain and care for potential and existing customers. How we establish a process where you develop relationships between buyers and all steps in a sales tunnel and every step in the buying process.
  
  News value and user-focused
  Relevant creative idea work
  
  Then we take a closer look at different ways to find and create interesting content.
  What gets engagement? Identify what gets shares, likes and comments on Facebook and get a better understanding of why it's important?
  How can you think to find your target audience's best triggers?

• Custom Audiences - Segmentation of Audiences

  On Facebook, creativity and innovative thinking are rewarded. We look at the target group that we create through Facebook, FB partners and your own collected data.
  
  This separates Facebook from Google. Here, the optimization takes place through registers and whether the target group's Interests - Behaviors - Demography - Geography match.

• Optimization for relevant target groups

  How do we work with Power Editor, Facebook's advanced advertising tool? How can we strategically build processes for e.g.

  • Long or short term conversion strategies
  • Dynamic advertising

  Reviews of different strategies of advertising to segments of target groups with eg relevant content via Power Editor in a long-term conversion strategy.

• Local knowledge - Increase conversions and traffic to real business

  Brand Awareness - Brand awareness among the target group.
  
  Local knowledge (Geographical) - Those who move around the store should know it or get offers.
  
  We go through the purpose, relevance for target groups, how to practically create the ads, how to price and how to measure the ads.

• Conversion-focused Facebook ads

  1. Offer - Get the target group to download the offer.
  2. Generate leads - Convert visitors to leads.
  3. Increase participants in events - Make the target group want to participate in events.

  We go through the purpose, relevance for target groups, how to practically create the ads, how to price and how to measure the ads.

• Increase Website Conversions (UX)

  1. Click to Website - Drives traffic to your website.
  2. Product Advertising - Get the target audience to buy the product.
  3. Conversions on the website - Get the target group to fill in a form, download a pdf or similar.

  Strategies to increase traffic and conversions on the website through a good strategy on Facebook and proper UX on the page.

• Generate App-installs / App engagement on mobile or desktop

  Using the Desktop App - The target audience should use your software.

  
  Installation Desktop App - The target group to install applications.

  
  Downloading a Mobile App - Get the target audience to install the app.

  
  Engagement in a Mobile App - Get the target group to open the app.
  
  We go through the purpose, relevance for target groups, how to practically create the ads, how to price and how to measure the ads.

• Lead Nurturing Process - What is it?

  • A / B testing
  • Data collection
  • Post scheduling
  • Robots for Marketing Automation

  We know that the work of advertising on Facebook takes time. We help you with a more efficient planning of the advertising so you have time for other things.

• Measurability on social media. KPI?

  • To evaluate their PR efforts
  • Measure relevance
  • Continuous improvement

  How do you measure the results of Facebook advertising? How do we analyze the statistics correctly?

• The Facebook of the future

  • Connectivity?
  • Reach & Frequency
  • Video Advertising!
  • Traceability
  • Possibility
  • Where is Facebook in 5 years?

• Marknadsföring på Facebook

  Få mer Gilla / Kommentarer / Delningar på utvalda inlägg – Få målgruppen att gilla inlägget.

  Få fler följare på Facebook – Få målgruppen att följa sidan.

  Vi går igenom syftet, relevans för målgrupper, hur man praktiskt skapar annonserna, hur man prissätter och hur man mäter annonserna.

• Advertising rules

  • Ethical
  • Illegal
  • "Facebook-legal"