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Cambridge Analytica - Rikard Lindholm kommenterar de datadrivna kampanjerna som avgjorde valet.
Cambridge Analytica
Facebook advertising by Cambridge Analytica commented on by Rikard Lindholm on TV4.
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Google has just introduced the Google Ads SDC (Smart Display Campaigns) which drive performance on the GDN (Google Display Network) using the power of Google’s machine learning.
“With Smart display campaigns, advertisers see 20% more conversions atthe same CPA when compared to their other display campaigns” / Google
Optimize for re-engagement and new customer acquisition
Leverages Google Brain to provide the audience and contextually relevant expansion across remarketing,
Similar Audiences, Audience Keywords, In-Market segments, Topics, and Placements.
Tests across billions of combinations
Leveraging multiple machine learning modules (asset selection, colour extraction, auto-fitting, etc.) to
generate the right message to the right user across desktop, mobile; image, native and text inventory.
I´m looking forward to seeing how this new type of campaign will perform, how well it will leverage the power of AI.
maj 24, 2020by Rikard Lindholm
Facebook advertising by Cambridge Analytica commented on by Rikard Lindholm on TV4.
...
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