Project Alamo´s data-driven marketing campaign won Donald Trump the Presidency
Project Alamo´s architect Ben Parscale was initially just supposed to provide a small marketing strategy on Facebook. But by measuring where they were given back the most money on every dime spent, Project Alamo quickly became the most important weapon in winning the presidential election of 2016.
”Trump’s digital strategist in charge Brad Parscale implemented, with the data provided by Cambridge Analytica, an ingenious reversed marketing strategy that business and parties should learn from in everything from sales funnels to parliamentary elections” – Rikard Lindholm, co-founder Semantiko.com
Donald Trump utilized something I call conversion strategies. A strategy for converting a visitor into a customer, lead or a client. This is done in a digital marketing process Semantiko uses in lead nurturing processes to first identify prospect on an early level in the sales funnel and then by evaluating the target audiences drive them by relevance to convert the prospect to customers.
To understand digital marketing, one first needs to identify the specific objective of the Digital Strategies established.